Ecommerce websites
No queues and a wider range of products, all with the click of a mouse – it’s no wonder we’re all shopping on the internet these days! Functional and professional ecommerce website design will not only help your customers shop with ease, it will help instill trust in your brand. Our easy-to-use online system lets you start selling straight away with your own store – add your products and in a few minutes you’re up and away!
Whether you’re selling purely online or want an online store to complement your existing bricks-and-mortar shop, Muze are experienced in building and maintaining ecommerce websites.
Our ecommerce sites are designed to match your branding, integrated with secure payment gateways such as PayPal, and with the option to connect your store with popular shipping services like Australia Post and Fastway Couriers.
We also configure easy inventory management, marketing tools such as coupons, and sales reports, all easily accessible from your content management system – we know how much easier it is when everything is in one place! There is really no easier way to sell than a well-designed ecommerce website where your customers can shop any time day or night.
Catalogue
It is vital that your online store has a well-organised product catalogue so your customers can quickly and easily find what they’re looking for. The best way to manage your catalogue is through the use of intuitive and clear product categories. For example, if you are running a clothing store, don’t stop at “Tops” and “Pants”. Drill it down further and include “Short Sleeve” and “Long Sleeve”, “Denim” and “Chinos”, and so forth.
Payments
A payment gateway is an important consideration – after all it facilitates the reason you opened a store in the first place … to receive money! You can’t go wrong with PayPal. As a widely-used and versatile payment system, their security is top notch. If your customers don’t have a PayPal account, they can still pay with their credit card, and the trusted PayPal interface will reduce concerns about online security.
Shipping
There are a huge range of choices for shipping. Which option you decide to go with will depend on various factors, including the location from which you will be posting goods, whether you will be offering free shipping, and your desired order turnaround. We usually recommend Australia Post as the main shipping option for our ecommerce websites. They offer a range of postage options, such as registered and express post, and you can send out all your orders from your local post office.
Customer Service
Just because your customer service will be conducted primarily via email does not make prompt and polite service any less important. Respond to enquiries within a couple of hours if possible. Outline reasonable delivery estimates and make sure to meet or exceed them, and have a clear and fair refund policy which is easily accessible. If your customers have a positive experience shopping in your online store, hopefully they will tell their friends and more and more people will come flocking to your ecommerce website!